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Rotary Club of Strathroy Strategic Plan
2022-2023
The Directors of The Rotary Club of Strathroy held 3 Strategic Planning sessions during the months of June and July 2022. We established a vision statement and identified our strategic priorities for the 2022- 2023 membership year.
 
OUR VISION
Together as a diverse group, we see a world where people unite to take action to create positive change across the globe, in our community, and in ourselves.
 
         
STRATEGIC PRIORITIES
 
HEALTHY MEMBERSHIP
To ensure a healthy membership, the Strathroy Rotary Club has established the following 3 GOALS to be implemented, measured, and the results communicated to our members:
  1. The Membership Committee will establish an annual membership survey to be sent, collected and the results analyzed by Dec. 31, 2022. The survey will be structured according to our Strategic Priorities. All results will be communicated to our members. Action will be taken based on the results of the survey.
 
  1. The Membership Committee will reach out to all members individually in person or by phone by March 2023. The purpose of this is to engage members and offer an opportunity to enhance their Rotary experience. We will look for trends and changes between survey results and results of personal interaction.
 
  1. The Club will have one fellowship event every two months,6 times per year. We will strive to achieve 40% member attendance at each event. The events will be non-business and focus on fellowship and member engagement.
 
 POSITIVE COMMUNITY IMPACT (LOCAL AND GLOBAL COMMUNITY)
To ensure our Club is taking on projects and initiatives that have the greatest impact on the needs required in our community and the global community, we have established the following 3 GOALS:
  1. The President will assemble a committee to develop a needs / project assessment guideline that will determine whether all potential projects meet our Strategic Priorities, Rotary’s areas of focus, and Rotary Standards. The guideline will take into
consideration financial commitment of the club, time commitment, brand awareness, and any potential conflict of interest. The guideline will be completed by October 31.
 
  1. Three new potential / impactful projects will be identified and considered for the 2022 - 2023 year.
 
  1. A review of the existing (on-going) commitments will be done to determine validity, necessity, and continuity.
 
 
 OUR BRAND AWARENESS
We will work to develop strategies to promote our Strathroy Rotary Club brand both internally, within our club and externally, within our community. We will provide opportunities for our members to share our brand through social media, club education, and recognition for our community partners.
  •  
  1. We will develop a brand awareness strategy, including social media best practices, by September 30, 2022. The strategy will include education for our members on brand awareness opportunities, club communication, and celebrating our successes.
 
  1. To build on members Rotary education and knowledge, a club member will present a “Rotary Minute” at the beginning of each meeting.
 
 
 
The Strategic Plan will be reviewed periodically at the monthly Director’s meeting to ensure we are on target with our set goals.